The brief
Imagining a dating app for 25 to 49-year-olds, built on safety, respect and kindness.
The context
A concept project: a dating app aimed at 25 to 49-year-olds.
The identity
Bright colours on a neutral background, to reflect everyone’s desires.
The materials
The logo, the visual identity and a few mockups of the app.
The values
Safety, respect and kindness.
The starting point
Personal project, from logo to mockups.
A concept project: I imagined the identity of a dating app for 25 to 49-year-olds, built on safety, respect and kindness, from the logo to a few mockups of the app.
The colours
RGB 250, 139, 255
CMYK 2, 45, 0, 0
RGB 43, 210, 255
CMYK 83, 18, 0, 0
RGB 43, 255, 136
CMYK 83, 0, 47, 0
RGB 247, 251, 253
CMYK 2, 1, 0, 1
Bright colours, a neutral background.
Bright colours on a neutral background, to reflect everyone’s desires and give some people the nudge they need to reach out to the person meant for them.
Neutral base, measured accents.
The logo
A flame whose base forms a heart, paired with a dot. The logo comes in three versions: main (symbol and name), secondary (name only) and monogram (symbol only).
The app
